Wholly new way of looking at risks and who does what in compelling circumstances

Interesting eye opener this.

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They even drive differently. In one study, researchers at the University of Groningen in the Netherlands equipped customers of a Dutch insurance company with a GPS that was used to monitor their driving habits. The prevention-focused were, not surprisingly, less likely to speed than their promotion-focused fellow drivers. A second study showed that they also needed larger gaps between cars in order to feel comfortable merging.

So when people talk about the factors leading to the recent recession, and you hear a lot about excessive risk-taking (what Alan Greenspan famously called "irrational exuberance"), the prevention-focused would probably be last on your list of potential culprits. But you would be wrong.

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Link here